Why You Need Content Pillars for Your Social Media Strategy
Are you struggling to come up with ideas for your business's social media posts? You're not alone. A lot of small businesses face that challenge, especially when they're just starting out. The good news is that there's a solution: content pillars. Content pillars are a framework for creating content that is both consistent and engaging. Using them will help you come up with new post ideas and keep your social media strategy on track. In this blog post, I'll explain what content pillars are and how to create them for your business. I'll also give you some tips for using them effectively on social media. So read on to learn more!
What are Content Pillars
I'm often asked about content pillars. "What are they?" "Why do you need them?" "Can't you just post whatever you want?" Let's take a moment to break down content pillars and why they're important for your social media strategy.
Content pillars are the topics that you want to be known for on social media. They are the foundation of your content strategy and should be reflective of your brand's core values. For example, if you're a fashion brand, your content pillars might be style, trends, and beauty. If you're a food brand, your content pillars might be recipes, cooking tips, and nutrition info.
The topics you choose for your content pillars should be broad enough to give you a lot of content ideas, but specific enough that they're relevant to your audience.
Why You Need Content Pillars
Content pillars serve several purposes. First, they help you focus your content strategy. With so many choices out there, it can be difficult to know what to post on social media. But if you have content pillars, you can be sure that each piece of content you create is relevant to your brand and aligned with your goals.
Second, content pillars help you create a consistent social media presence. When your content is focused and cohesive, it will be more recognizable to your audience. And when your audience knows what to expect from you, they're more likely to engage with your content and become loyal fans.
Third, content pillars give you a framework for creating new content. If you're ever feeling stuck, you can always go back to your content pillars for inspiration. And because they're based on topics that are important to your brand, you can be sure that the content you create will be relevant and engaging.
How to Create Content Pillars
Now that you know what content pillars are and why they're important let's talk about how to create them. The first step is to brainstorm potential topics. To do this, think about your brand's core values and the topics that your audience is interested in. Once you have a list of potential topics, narrow it down to the three or four that are most relevant to your brand.
Once you've chosen your content pillars, it's time to start creating content around them. When you're planning your content, always keep your audience in mind. What are they interested in? What content will resonate with them? And most importantly, what content will help you achieve your business goals?
Tips for Using Content Pillars on Social Media
Now that you know how to create content pillars, let's talk about how to use them on social media. Here are a few tips: