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How to Create a Killer Content Pillar Strategy for Social Media

Updated: May 2

Social media has revolutionized the way brands interact with their customers. However, with so many social platforms, channels, and audiences, getting lost in the crowd is easy. That's where a content pillar strategy comes in handy. In this post, we'll explain a content pillar strategy, why it's important, and how to create a killer strategy that aligns with your brand's goals and resonates with your audience. We'll also discuss the five types of content pillars and provide a sample content pillar calendar.

What is a Content Pillar Strategy?

A content pillar strategy is a comprehensive and focused approach to social media marketing. It is a framework that guides your brand's social media content efforts with clear themes, topics, and messaging that resonate with your audience.