How to Create a Killer Content Pillar Strategy for Social Media

Social media has revolutionized the way brands interact with their customers. However, with so many social platforms, channels, and audiences, getting lost in the crowd is easy. That's where a content pillar strategy comes in handy. In this post, we'll explain a content pillar strategy, why it's important, and how to create a killer strategy that aligns with your brand's goals and resonates with your audience. We'll also discuss the five types of content pillars and provide a sample content pillar calendar.

What is a Content Pillar Strategy?

A content pillar strategy is a comprehensive and focused approach to social media marketing. It is a framework that guides your brand's social media content efforts with clear themes, topics, and messaging that resonate with your audience.